Laying the Foundations - April 2008
Lancashire based sports marketing consultancy BD Sport Ltd have brokered a deal between recently promoted Northampton Saints and Logical Investments Options, making the French property experts the first ever Saints Academy sponsors.
The world famous Academy has had an amazing year, finishing top of the Guinness ‘A’ League with games to spare, and encouraging yet more emerging talents such as England Under-20 international Phil Hoy, who has already been offered a First-Team contract for next season.
Hoy, whose great form earned him a starting place against France, is just one of the many Academy players to represent their county at International level; this season alone the Saints Academy provided three players to the England Under-20 Grand Slam-winning squad.
It is this continuing development of young players that excited Logical Investment Options, who have today signed an agreement to become the first ever official Saints Academy sponsors for the 2008/09 season.
Allan Robson, Chief Executive of Northampton Saints: “We’re delighted to have Logical Investment Options come on board as an Elite Sponsor, especially as they have invested in the club’s future by sponsoring our Academy. This support will help secure a strong foundation for the club.”
Logical Investments Options have formed a nationwide reputation for selling French property investments to people in the UK and Managing Director Bipin Patel (who is a big Rugby fan) is delighted with the deal. “We have already sensed the special place the club has in the heart of every supporter. Aligning ourselves with the Academy is not only sensible from a business perspective (developing the future for Northampton people) but is probably the most important area we could have wished our money to support. We know we can offer unique and beautiful properties to Saints fans looking for an investment, a holiday home, or of course that special place from which to base their European rugby trips with the Saints and really look forward to working with the Club and the Academy.”
For more information on the development of the project, please contact the marketing department at BD Sport Ltd. as outlined below.
CONTACT:
Adam Hartley
BD Sport Ltd.
Phone: +44 (0)1253 778877
Fax: +44 (0)1253 778855
Email adam.hartley@bdsport.co.uk