Company History
1998
- John Lee starts work helping promote Baseball in the UK.
1999
- Relationships developed with Major League baseball in Europe, John helps form a new development agency for Baseball and Softball in the UK.
2000
- £1m sponsorship with Yoplait for Grass Roots sponsorship of Baseball/Softball in the UK.
- John launches a North American Sports online retail business.
2001
- The Yoplait sponsored Grass Roots sponsorship wins the Sports Development Sponsorship of the Year award at Twickenham.
- In October BD Sport is formally incorporated into a Ltd company.
- Tony starts work in promoting North American Sports brands into UK retail outlets.
- Brands include Rawlings and Hosana where Tony helped formulate design, importing and sales to all major high street retailers.
- John is busy working with other North American Sports in Europe and helping the BOA.
2002
- John and Tony begin to replicate grass roots ideas into Golf where they develop a programme that reaches 25,000 families in the Manchester area.
- BD Sport are asked to speak at Football League Managers meetings and ahead of the American sports franchise owners move in the UK football workplace
- John engaged by the TV channel North American Sports Network (owned by Setanta Sports) to deliver advertising and Sponsorship revenue.
2003
- BD Sport retained by NASN to deliver advertising and Sponsorship revenue. Relationship developed with ownership of Setanta Sports, BD Sport begin to sell in Setanta UK.
2004
- BD Sport brokers large 6 figure deal for NASN (largest sponsorship at the time for Setanta).
- Richard joins BD Sport in November 2004 working on football related activity.
2005
- BD Sport broker the Premier Leagues first white label casino (West Ham United)
- Win Modern Times Group (MTG) and bet24 as clients.
- Broker sponsorships with Blackburn Rovers, Leeds United, Southampton FC, West Ham United FC, Hibernian FC, St.Helens RLC.
2006
- BD Sport begins In stadia operations that include offline betting on behalf of brands.
- Conclude 2 primary club sponsorship deals (Blackburn Rovers and Leeds United).
- Broker 2 year sponsorship deal with Celtic FC.
- Broker a $2m deal for NASN making it Setanta's largest deal at the time.
- Take 4 premier league clubs to Boston to meet the New England Patriots and the Boston Red Sox commercial teams.
- Continental airlines engage BD Sport to look into UK sports opportunities.
- Set up regional sales programme for Blackburn Rovers.
- Blue Chip Games (software) become a retained client.
- Richard Seconded to West Ham united for 4 months in lead up to club takeover to increase bottom line prior to acquisition.
2007
- BD Sport broker a £1m+ deal with the ECB (England Cricket).
- Broker a white label product for Celtic FC
- Win Disney as a retained client (for their ESPN brand)
- Win LIO (property) as a retained client.
- Set up regional sales programme for Everton FC and Blackburn Rovers FC.
- Win Real Affinity (events management and web design) as a retained client.
- Conclude 5 year deal on behalf of Derby County FC (credit card).
- Media contracts concluded for ESPN with Honda, Virgin Atlantic, Continental Airlines, NY Tourist board, Nordic Gaming, 888, Mastercard in Media.
2008
- BD sport pick up consultancy remit with Blackpool council for the illuminations project.
- Exclusively retained by Logical Investment Options for positioning and management of Northampton Saints RU sponsorship.
- Extend In Stadia Betting operation to 6 clubs.
- Richard placed on a weekly secondment to Disney.
- BD Sport wins exclusivity in EMEA for Disney (ESPN for Gaming clients.
- Retained by AETN (The History Channel) to assist on closing budgets in EMEA.
- Pick up exclusive remit to deliver the UK largest poker league from Hi Tech Media.
- Begin Search Engine Optimisation for a several gaming clients.
- Receive exclusive remit to operate for Match Day Media in delivering sponsorship revenue and LED revenue to the MEN Arena in Manchester.
