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Company History

1998

  • John Lee starts work helping promote Baseball in the UK.

1999

  • Relationships developed with Major League baseball in Europe, John helps form a new development agency for Baseball and Softball in the UK.

2000

  • £1m sponsorship with Yoplait for Grass Roots sponsorship of Baseball/Softball in the UK.
  • John launches a North American Sports online retail business.

2001

  • The Yoplait sponsored Grass Roots sponsorship wins the Sports Development Sponsorship of the Year award at Twickenham.
  • In October BD Sport is formally incorporated into a Ltd company.
  • Tony starts work in promoting North American Sports brands into UK retail outlets.
  • Brands include Rawlings and Hosana where Tony helped formulate design, importing and sales to all major high street retailers.
  • John is busy working with other North American Sports in Europe and helping the BOA.

2002

  • John and Tony begin to replicate grass roots ideas into Golf where they develop a programme that reaches 25,000 families in the Manchester area.
  • BD Sport are asked to speak at Football League Managers meetings and ahead of the American sports franchise owners move in the UK football workplace
  • John engaged by the TV channel North American Sports Network (owned by Setanta Sports) to deliver advertising and Sponsorship revenue.

2003

  • BD Sport retained by NASN to deliver advertising and Sponsorship revenue. Relationship developed with ownership of Setanta Sports, BD Sport begin to sell in Setanta UK.

2004

  • BD Sport brokers large 6 figure deal for NASN (largest sponsorship at the time for Setanta).
  • Richard joins BD Sport in November 2004 working on football related activity.

2005

  • BD Sport broker the Premier Leagues first white label casino (West Ham United)
  • Win Modern Times Group (MTG) and bet24 as clients.
  • Broker sponsorships with Blackburn Rovers, Leeds United, Southampton FC, West Ham United FC, Hibernian FC, St.Helens RLC.

2006

  • BD Sport begins In stadia operations that include offline betting on behalf of brands.
  • Conclude 2 primary club sponsorship deals (Blackburn Rovers and Leeds United).
  • Broker 2 year sponsorship deal with Celtic FC.
  • Broker a $2m deal for NASN making it Setanta's largest deal at the time.
  • Take 4 premier league clubs to Boston to meet the New England Patriots and the Boston Red Sox commercial teams.
  • Continental airlines engage BD Sport to look into UK sports opportunities.
  • Set up regional sales programme for Blackburn Rovers.
  • Blue Chip Games (software) become a retained client.
  • Richard Seconded to West Ham united for 4 months in lead up to club takeover to increase bottom line prior to acquisition.

2007

  • BD Sport broker a £1m+ deal with the ECB (England Cricket).
  • Broker a white label product for Celtic FC
  • Win Disney as a retained client (for their ESPN brand)
  • Win LIO (property) as a retained client.
  • Set up regional sales programme for Everton FC and Blackburn Rovers FC.
  • Win Real Affinity (events management and web design) as a retained client.
  • Conclude 5 year deal on behalf of Derby County FC (credit card).
  • Media contracts concluded for ESPN with Honda, Virgin Atlantic, Continental Airlines, NY Tourist board, Nordic Gaming, 888, Mastercard in Media.

2008

  • BD sport pick up consultancy remit with Blackpool council for the illuminations project.
  • Exclusively retained by Logical Investment Options for positioning and management of Northampton Saints RU sponsorship.
  • Extend In Stadia Betting operation to 6 clubs.
  • Richard placed on a weekly secondment to Disney.
  • BD Sport wins exclusivity in EMEA for Disney (ESPN for Gaming clients.
  • Retained by AETN (The History Channel) to assist on closing budgets in EMEA.
  • Pick up exclusive remit to deliver the UK largest poker league from Hi Tech Media.
  • Begin Search Engine Optimisation for a several gaming clients.
  • Receive exclusive remit to operate for Match Day Media in delivering sponsorship revenue and LED revenue to the MEN Arena in Manchester.